Hailing from the city of Dagupan, Jai Hernandez designs, illustrates, and tattoos. Not entirely sure why he does what he does, Jai draws inspiration from his neighborhood, sourcing creative contagion from a localized community of visual artists, musicians, and skaters. Although unquestionably intimate compared to the larger scene of the metro, Jai proudly affirms the solidity of their resident kith, attributing this cultural fire to a brute, raw passion for what they do.
Jai’s designs are conversely fun and relaxed: pictured on his tote is a citizen march with individuals raising coconut trees in lieu of torches, signifying how laid-back personalities can too make subtly, significant contributions. Mellowness is in itself inviting; a characteristic serving its own sense of mission under an all-encompassing sun.